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The team mission was to come up with a concept to display Samsung S8 range and allow Samsung's potential customers to enjoy an interactive space, discover and play with the company devices.
I had the honor of being a part of the team for this refresh, assisting the lead designer with 3D modeling and visualisation.
All images & videos ©Jack Morton Worldwide
Samsung’s Oxford Street flagship store is one of their most important locations in the UK as the home to the entire Samsung range including phones, tablets and wearable devices.
However, while being full of potential with a high footfall and an iconic location, it was in need of a refresh.
Samsung Oxford St. store
Samsung 2017 | London Oxford St | ©Cheil
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